Concept idea is to create a space where the main feature of the whole space is glass. The type of material will change every season, following the trend at that certain moment. Glass as a trending material was selected based on the type of lighting, but also on the site context. 

The store is exhibiting lighting products as well as gives the opportunity to go through different experiences in the innovative interior. Space will pull customers inside and guide them through the first step. Design concept takes to account customer journey, starting with an interesting, eye-catching video clip of glass blowing process, going through the main area where the customer can find product display and end with ordering the product at the end of the journey. 

Customers can upload the photo of their space and find their perfect lighting by adding them virtually in the Heal's application.